Top Social Networking Apps in New Zealand Q4 2024

In the fourth quarter of 2024, the performance of top social networking apps on a unified platform in New Zealand showcased interesting trends. Let's delve into the data provided by Sensor Tower for the top five apps.

Grindr - Gay Dating & Chat experienced a steady weekly revenue, peaking at around $13.7K towards the end of December. Downloads fluctuated slightly, peaking at 537 in October, while active users saw a gradual decrease from 4.2K in late September to 3.7K by the year's end.

Life360: Stay Connected & Safe observed consistent weekly revenue, with figures mostly around $6K to $7K, although it dipped to $6.1K in the last week of December. Weekly downloads spiked to 5.8K in late December, while active users saw a decline from 117.8K to 111.3K over the quarter.

Yubo : Make friends & chat now maintained stable weekly revenue, reaching approximately $6.1K in late December. Weekly downloads remained steady, fluctuating between 450 and 570, while active users hovered around 7.2K to 7.5K throughout the quarter.

Facebook saw a decline in weekly revenue, starting from $9.1K in late September and dropping to $6.7K by the year's end. Downloads peaked at 14.5K in late December, and active users increased from 1.8M to nearly 1.9M over the quarter.

BIGO LIVE-Live Stream, Go Live showed a notable drop in weekly revenue, falling from $13.6K in late September to just $5.5K by December's end. Downloads saw a sharp decline, reaching a low of 199 in early December, while active users showed a slight increase, ending the quarter at 20.6K.

These insights highlight the dynamic nature of the social networking app landscape in New Zealand. For more detailed insights and data, visit Sensor Tower.